The digital pocket guide to food additives and cosmetic ingredients.
A chemical translator
The challenge was to take a mountain of complex, technical data about the ins and outs of processed food and present it in an app that is simple for the everyday shopper.
Based on the best-selling book by Bill Statham, Chemical Maze explains the uses and consequences of over 1,200 food additives and cosmetic ingredients.
Our approach to digitising this handy guide was to create a simple dashboard from which consumers can filter ingredients by a variety of easily understood measures. Health-conscious users can assess risk level, dietary requirements, symptoms and effects on the body of the ingredients of any processed food.
Know what you’re eating. Always.
With thousands of options stocking our supermarket shelves, it’s not always easy to determine which products are better than others. ChemicalMaze allows you to make informed decisions by deciphering the ingredients in your favourite snack, no matter where you are.
Narrow down which additives to avoid by filtering by the ailment they may cause, possible symptoms, allergies and source.
Search the extensive database of food additives, chemicals and cosmetic ingredients in a clear, concise, and easy to read format.
Food additive information pages are loaded with information on where the chemical is derived from, who should avoid it and risk evaluations.